Recruitment & executive search for SaaS & AI companies across

What stands out with Machiel is that he doesn’t operate like a typical search partner, he works like an operator.

He’s hands-on, brings a clear point of view on GTM and commercial talent, and adds value well beyond introductions. You can expect conversations that go beyond recruitment into GTM strategy and defining what “great” actually looks like at different stages of scale. It’s practical, grounded, and focused on what will actually move the business forward.

Machiel has supported hiring across several Notion Capital portfolio companies, including GoodFit, Hokodo (VP Sales), Figma (Senior Sales Director DACH), Flip (CRO), Panaseer (VP Sales), and TestGorilla (first sales hires).

I had the pleasure of working with Bas during our search for a Chief Commercial Officer, and I can confidently say he played a critical role in the success of this process.

From the start, Bas managed the process with great structure and discipline, while at the same time bringing strong intuition and judgment. He quickly understood what we were really looking for, not just on paper, but in terms of personality, leadership style and fit for our stage as a company.

What stood out most to me was his ability to distinguish between candidates who looked good and candidates who were truly right for us. He was honest, sharp in his assessments, and not afraid to challenge our thinking where needed.

Towards the final stages, Bas added significant value by helping us move decisively at the right moments. In a competitive hiring process, that made a real difference in securing the candidate we ultimately hired.

If you are looking for a search partner who combines structure, speed, and strong judgment, I can highly recommend working with Bas.

What made the process work so well is just how deeply invested they were in everything and understanding really what we stood for. The speed at which they were moving was core to us, especially when you’re scaling. You’re paired with people who’ve actually done the job before; former sales leaders, former marketing leaders, solutions engineering, QA. They’ve been there, they’ve faced the challenges, they understand the day-to-day of the role and they know what success really looks like. If you want quality talent and you want speed and you want to scale fast, I think Bluebird should be your go-to partner.

Bluebird successfully led three CEO searches across our portfolio, and the outcome exceeded expectations on both occasions. Despite highly demanding criteria, including founder-level leadership, deep product orientation, and international location requirements (Dubai-based), they consistently presented an exceptional slate of candidates.

What stood out most was Bluebird’s ability to access executive talent we would not have reached through our own networks or traditional search channels. By the final stages, we were in the fortunate position of choosing between multiple, genuinely hire-ready CEOs, a rare and valuable outcome in a senior leadership search.

Bluebird demonstrated strong judgment, pace, and credibility throughout the process, and proved to be a trusted partner for VC-backed scale-ups navigating critical leadership transitions.

The entire process went very well, from defining a clear job description and offer, to presenting strong candidates who truly matched our expectations.

Communication was always clear, professional, and transparent. Sam acted as a true partner, supporting not only us but also the candidates, who felt well guided and fully prepared to start in our company under the best possible conditions.

Bluebird are genuine experts in recruiting across countries and markets that are not always known to us, which made a real difference in ensuring the right approach and cultural fit. Thanks to your support, we’re looking forward to onboarding this new team member through a smooth and efficient process that saved us valuable time.

We’re very happy with the collaboration and are excited to continue working together in the future.

Spot-on and speedy hire thanks to Hakar.

Within just three weeks, Hakar delivered the perfect candidate for our highly specific Performance Marketer role – signed, sealed, and delivered. He instantly understood what we were looking for, moved quickly, and only shared relevant profiles. Efficient, focused, and quality-driven.

Vision engaged with BlueBird in 2024 to assist in finding Account Executives for our Document Services sales team. From the outset the approach from Sam was supportive, helpful, and most importantly with a genuine interest to understand our needs. The communication has remained very positive throughout, with genuine intent (and patience) to secure the right hires. I highly recommend Sam and BlueBird.

We successfully hired 10+ SaaS professionals, both technical and commercial, through Bluebird. The best part is that Bluebird’s recruiters have actual experience in the roles they’re recruiting for. They accelerated our growth at this critical stage. We would recommend them to any SaaS company.

Bluebird is a valued partner in Aptean’s International growth. They understand SaaS, and I am consistently impressed by Bluebird’s ability to identify and attract top-tier SaaS sales talent across Europe. They listen to our requirements, understand, and get us great candidates in a matter of weeks, quickly sourcing the talent we require—ranging from ADRs to Vice Presidents.

In today’s competitive environment, speed and quality hires are essential. I need sales talent who can quickly become productive and achieve success within a few months. Bluebird has helped us recruit several individuals who have quickly become high-performing team members. I am impressed with their performance. The candidates I interview from Bluebird consistently possess the relevant experience and sales hunger I seek. Additionally, the Bluebird team has always adjusted their recruitment strategies based on my feedback to fine-tune searches.

I wholeheartedly recommend Bluebird for any critical sales hire, knowing that their strategic approach, SaaS DNA and commitment to quality make them a true partner in scaling high-performance sales teams.

Uncover worked with Bluebird to find its first sales hire, an extremely important role. Bluebird’s distinctive approach of hiring recruiters who have hands-on experience in the roles they recruit for, is unique and extremely valuable. The collaboration has been great, the people are kind and hard working, with Bluebird connecting us with highly suitable candidates within just a few days. Their advice on questions to ask, proposal to make, and what to focus on was also extremely useful. Would definitely work with them again.

Bluebird’s unique proposition to only hire recruiters who’ve done the job themselves is what convinced me to work with a recruitment agency for the first time in 10 years of entrepreneurship. The collaboration has been top notch, where Bluebird was able to get us in front of strong fit candidates within a matter of days. Highly recommended to work with Bluebird!

I am the VP of People at Horizon3.ai, a ~150 person Series C company with a small international team. We used Bluebird to hire a head of our EMEA business (Director/VP level was the mandate) and we interviewed opportunistic AE candidates. We worked directly with Silien and Lydia. We had a fantastic experience – they sent us well vetted, experienced candidates that were right on target from an experience and comp perspective. With each candidate, they sent a very thoughtful summary with all of the details we would need to review a candidate before interviewing them. They were incredibly fast in getting us high quality candidates and the whole process took about 4-6 weeks from kick-off to hire. We would love to work with them again and would consider them for roles at any level.

We worked with Bluebird on filling several sales roles. Since previous experience with recruiting agencies was underwhelming, I was sceptical to say the best. However, Bluebird came highly recommended by an advisor. 2 months later: boy did they deliver. I was impressed by their speed and also the quality of the candidates. We hired 2 sales leaders and 8 AEs in 7 weeks. Ramp for some is still going on and so far it looks very promising for all. We continue to work with Bluebird and don’t plan to stop.

We partnered with Bluebird on many roles, from Sales to Engineering – can highly recommend!

We are incredibly impressed with the services provided by Bluebird. Their expertise and dedication have significantly contributed to our team’s growth and success. They are very knowledgeable and work quickly and effectively. I highly recommend working with them!

Bluebird played a huge part in the growth of our sales team. From the first application on I was extremely impressed by their quality and subsequentially to be able to scale that with us as well. If you’re looking to scale your sales teams, Bluebird is the way!

I worked with Machiel and Ash to hire a Global VP of sales at Panaseer. I have worked with many recruiters before but Bluebird differentiated itself with a team of career sales leaders who now focus in recruiting, rather than traditional recruiting career people.

The difference was clear. It meant better candidates (they recruit from a peer perspective and speak their language), better qualification (they could screen like former sales leaders), and better close (they were able to help us close the right candidate). As I have looked for recruiters in other parts of our business, I now look for other using this model of former practitioners.

Bluebird has helped us hire some great talent over the years. They are really flexible and adapt to your workflow and needs seamlessly.

Siliën did an awesome job in our hiring process. He was able to deliver great candidates fast and had a very good relationship with all of them.

I have been working with Bluebird for 6 months now and they have provided 4 excellent new Sales and Marketing hires for my Software company, VirtualMetric.
They are very knowledgeable, work fast, and do a great job of making candidates enthusiastic. And the candidates they propose all have good qualifications and the all-important culture fit. Last but not least fun people to work with!

Great service – rapid supply of high quality candidates and full support at all stages of the process.

Finding quality in recruitment agencies is a challenge. Machiel and team are amongst my few trusted partners.

What should I say about Bluebird? It is the same as asking about Bugatti Veyron 🙂 They are the fastest, powerful and delivery ultra high performance. Also, they are very stylish too! I have been working with them for last 5 years and every year they get better and better. Salute & keep on rocking.

The team at Bluebird possess a hunger that you want to see in your sales team. They are eager and always on top of things. Add on the fact that they have actually done the work of the roles they are filling and you get a very valuable outcome. They are able to fill roles quickly – ranging from individual contributors to senior leadership roles. They even placed me in my current role! We see Bluebird as a key partner to attract top-level talent for us across the globe – they have found over 20 people for us globally and we see them as one of our key partners.

Bluebird Recruitment has been a great recruitment agency for our portfolio companies. They consistently deliver top-quality candidates across various roles, from individual contributors to senior leadership, as they really know a great candidate is open to change positions. They have a deep understanding of our industry, ensuring a perfect fit for our companies.

We successfully worked with Bluebird to build our Saas sales team at Amperecloud. They analysed very precisely who we were looking for for our team and presented relevant candidate profiles in a short time. Bluebird is equally close in their communication with the candidates and us as a company, which ensures a fast and professional hiring process. As a result, we were able to successfully hire several candidates in a short period of time.

As we started scaling our SaaS business distribution, the VP of Sales position became a critical one. We also knew it would be very hard to find the right person. We needed a partner that could not only help us define the role, but also bring us several high quality candidates. Machiel and his team of former SaaS leaders put their heads together to launch the search at unbelievable speed. Right in line with their value proposition, they introduced us to the ideal candidate seven days after the intake call. He has now been with us for a year and a half and he is the right hire for the role.

We partnered with Bluebird to hire a CRO. Bluebird’s dedication, expertise, and professionalism stood out during the hiring process. From the initial consultation to the final candidate selection, Bluebird demonstrated a deep understanding of our requirements and the industry landscape. Their team’s ability to source and present a diverse range of highly qualified candidates showcased their commitment to finding the perfect fit for our organization. Ultimately, the quality of the candidates they presented to us was exceptional, making our decision to hire a CRO both exciting and challenging. We found our CRO within 3 months. Moving forward, I have no hesitation in recommending Bluebird to other organizations seeking top-tier executive recruitment services.

After securing our Series A funding round we were looking for an experienced Head of Sales. We assigned Bluebird this task; during a short period of time Bluebird introduced us to various high profile candidates. The process was well structured. We’re happy to have Floris Welman on board for several months now and we’ve seen huge steps forward in our Go To Market strategy and execution. As founders of our SaaS business we now have more time for strategic work, which is great!

We were delighted to partner with Bluebird to hire Mareike Busche into our DACH business. Machiel and his team were dedicated to understanding our needs and finding candidates that align perfectly with our company culture which has enabled us to hire an outstanding leader

The perfect candidate in no time! Thanks Bluebird!!

Bluebird has been an instrumental partner in accelerating our European recruitment efforts. They are impressive and reliable in all types of client-facing roles, and can be trusted to have a “zero compromise” mindset when looking for talent.

Nothing matches working with a recruitment agency that employs former SaaS sales people and possesses SaaS DNA. These guys understand our business, qualify and deliver the right talent, and do it faster than any search agency in the industry!

Bluebird has been instrumental in setting up our commercial function, including the hiring of our VP Sales. Beyond the headhunting, they provided advice on candidate profile, job description and compensation plan. What amazed me the most was the level of curation of the profiles they put forward. In our first search, we ended up hiring 2 Account Executives instead of one due to the quality of the candidates.

Working with multiple recruiting firms, Bluebird is arguably top for me when it comes to sourcing the top candidates in Europe that have amazing career records and top university degrees. We were looking for a sales leader in Europe, and we were excited to find one we very much liked.

Bluebird are always quick on the ball and they have always put a lot of pride in trying to deliver what they set out to do. With a good understanding of SaaS B2B and their unconventional methods for attracting candidates, they have managed to add values to our recruitment processes that most other recruitment partners have not been able to.

Unlike other agencies we worked with, Bluebird does not play the numbers game of overwhelming you with candidates in the hope that one or more make the cut. They truly try to only set you up with candidates that are a match based on the criteria you provided so you do not waste time and you can make a great hire. The velocity by which they work, their long term view and their determination to succeed is what sets them apart.

Bluebird understands the SaaS space through a team of professionals with a well balanced variety of backgrounds at successful SaaS businesses. I appreciate the personal approach with candidates and we have been able to fuel our high pace scale up (hiring) plans with some great talent through help from our friends at Bluebird!

Bluebird drives business with attitude, passion, and insight. Most importantly they connect and match the right pieces in the puzzle through engagement and business understanding in combination with people assessment, understanding of culture in a rare combination with integrity.

Working with Bluebird has been great as an exclusive recruiter at Datacamp. As a client we have nuanced asks continuously and they are brilliant at adapting to our needs. This changes month to month depending on our business needs and they will clarify and get on the job to deliver results. Ultimately I’ve enjoyed working with Marc and the rest of the team and looking forward to scaling and recruiting more awesome hires.